OUR INNOVATION-TO-MARKET PROCESS
From Discovery to Distribution — A Complete Value Chain
At Anam, we follow a structured, science-led process to bring reliable, sustainable crop protection solutions to the market. Each phase is designed to ensure product quality, regulatory compliance, and real-world performance.
Product & Process Identification
Here, you’re scouring the patent landscape for compounds whose exclusivity window is about to close.The goals: Gauge global/regional demand (e.g., how big is the market for that herbicide or fungicide in East Africa, Brazil, or the Indian subcontinent?). Decide which chemistry (or formulation tweak) is worth “reviving” under your own label.
Pilot Development & Data Generation
Once you’ve picked a candidate, you move to a pilot plant—like the government-approved facility at Lote Parshuram—to: Produce small “test batches” of the technical grade or formulated product. Generate critical data (stability, efficacy, residue trials, early GLP toxicology) that will fuel your registration dossier later.
Product Registration
This is where you assemble all of your lab and pilot-scale data into a regulatory dossier and submit it to various authorities. Depending on the country (and whether you’re registering a “technical” active ingredient, a new formulation, or both), approval can take anywhere from 6 months to 5 years.
Manufacturing Infrastructure Setup
Parallel to (or sometimes after) registration, you need to build out—or retrofit—your full-scale manufacturing line. Complex chemistries (multi-step syntheses, specialized reactors, stringent containment for toxic intermediates) can push this phase to 12–24 months.
Commercial Manufacturing
In many cases, your pilot plant stays busy optimizing the process until the full-scale factory is up and running. You finalize Standard Operating Procedures (SOPs), lock down quality-control checks (e.g., in-process assays, batch-release bioassays), and produce your first commercial lots.
Product Marketing & Distribution Registration
Finally, with regulatory green lights and production ramping up, you switch gears to: Branding and packaging (labels, safety info, MRP, etc.) Sales-channel setup (distributors, dealer networks, export partners) Farmer-outreach (demos, field days, digital campaigns).